11/17/08
Bruce Turkel on CBS4 News
The Biology Of A Ballot
MIAMI (CBS4) ― You may be born a Democrat or a Republican. It may sound a bit extreme, but new research shows that your DNA may have affect how you vote, and both candidates are using that to target you.
"Republican Party. How can I help you," answered Raquel Zuniga, who had control of the phones at McCain headquarters in Doral Monday Afternoon.
"Biologically, I know how to feel," she told CBS4's Jorge Estevez, when she talked about her support for John McCain.
"Here is your list," said Jacqui Colyer, a volunteer for Barak Obama's Campaign in Liberty City. "I have always been a liberal voter that is just the nature of who I am," said Colyer to CBS4's Jorge Estevez.
And nature may play a role in how both ladies will vote on Election Day. A new study showed conservatives respond to messages of fear, and liberals respond to messages of hope. The study showed people could have been born that way, and campaigns are using that information when they make their advertising campaigns.
Some Democratic ads focus on hope and change. "People who are hopeful and optimistic are making the world a better place for everybody," said Bruce Turkel, an advertising executive who owns his own agency in Coral Gables.
In order to make it a better place, people will vote for that Democratic candidate who brings about hope.
Some Republican ads focus on fear and change. So why does fear work for Republicans?
"They are protectionists. They are afraid of things therefore they want to control them," said Turkel.
The way they control them is by voting for that Republican candidate.
Sometimes it works.
"What I look for is a person who has concrete solutions but also talks about hope," said Colyer, our democratic voter.
And sometimes it doesn't. "I made up my mind a long time, so the advertisement really hasn't change my mind any," said Zuniga, our Republican voter. So conservative or liberal--fear or hope-- you could think about why you vote. or just go out and do it on election day.
via CBS4 News
10/1/08
TURKEL Receives WEN’S 2008 Founder's Award
TURKEL RECEIVES WOMEN EMERGENCY NETWORK’S 2008 FOUNDERS’ AWARD
Agency develops campaign that raises awareness for emergency contraception
MIAMI- TURKEL (www.turkel.info) has been voted the recipient of the Women’s Emergency Network’s (WEN) 2008 Founders’ Award for their extraordinary pro bono campaign raising awareness for the organization’s emergency contraception coalition. WEN’s Founder’s Award celebrates those who protect and promote the welfare of women and girls in the community. In accepting the Founder’s Award, TURKEL will join the company of Janet Reno, Robert Steinback, Gloria Steinem, Jim Morin, Debbie Wasserman-Schultz and other esteemed women and men. Agency develops campaign that raises awareness for emergency contraception
TURKEL developed an awareness campaign that educates women on emergency contraception as an option for pregnancy prevention following an act of unprotected sex. The ad features the familiar image of a fire alarm, with the alarm button replaced by the emergency contraception tablet. It has run as billboards, bus posters, and guerilla postings in night clubs, hair salons and laundromats. “
In the three months following our multi-media EC [emergency contraception] awareness blast, hits to www.ecnow.org increased over 2,000% compared to the previous three months,” said Carol Cohan, executive director of WEN. The campaign continues with additional funding to expand the guerilla marketing aspect. WEN is dedicated to the reproductive freedom of indigent and low income women and girls facing a crisis pregnancy in Miami-Dade, Broward and Monroe Counties.
The organization makes sure that these women, like those who are more affluent, have access to the full range of reproductive choices. Accordingly, WEN provides unbiased counseling to help them understand their options and sort through their feelings, referrals to needed medical and social services, and the tools to prevent future unwanted pregnancy and sexually transmitted infection.
Founded in 1983, TURKEL specializes in travel and tourism marketing, branding and advertising. The agency’s goal is to create innovative, compelling brand communications that inspire people to get out and see the world. TURKEL’s clients include DMAI (Destination Marketing Association International), Government of Puerto Rico, Greater Miami Convention & Visitors Bureau, and Kissimmee Convention & Visitors Bureau. For more information, contact Marlisa Shapiro, public relations, TURKEL at 305-476-3516. Email: mshapiro@turkel.info, or Carol Cohan, executive director, Women’s Emergency Network at 305-446-1910. Email: carol.cohan@gmail.com.
6/18/08
Miami Herald features new Miami campaign
Miami’s new positioning reflects our growing status as an arts, culture, and design destination. The campaign is based on the appeal of personal expression, and we’ve worked with local artists, chefs, and designers to create it. Miami is a community that inspires creative expression. And by visiting here, travelers will get inspired to express themselves as well.
Click here to read the full story
12/12/07
Press Release- Miami Agency Hits The Road to Pitch Mississippi Gulf Coast Tourism Account
June 30, 2004 Research reveals Mississippi GulfCoast regulars visit several times a year to escape their routine lives. They also admitted that yes, they come here to gamble – mostly – but they really like being able to say they visit for other reasons. Without alienating their regular guests, our task is to attract more of the “venturers” with the positioning that Mississippi GulfCoast is much more than a great casino vacation – it's also deep-sea fishing, great golf and spas, authentic cuisine and history, local art, and of course, sunny beaches.
Forty agencies from 14 states submitted responses to the CVB's request for proposals. TURKEL was one of eight finalists that made a creative presentation to the CVB selection committee on Friday, June 18th. The road trip, dubbed the "2004 TURKEL Mississippi Gulf Coast or Bust RV Adventure Tour", was an opportunity for the creative team to immerse themselves in the area's sights, sounds, tastes and culture. What they learned along the way shaped the work that was presented on the 18th.
"What we're doing is unusual, but when you think about it - the way all pitches should really be done," said Bruce Turkel, CEO and executive creative director of TURKEL. "There's far too much winging it. Far too much guesswork. Far too much reliance on hunches. We're hoping to uncover compelling facts, truths, and previously unconsidered tactics."
While their competitors were toiling away in the comfort of their air-conditioned offices, TURKEL's team set up a complete wireless network and did everything from drawing up concept boards to editing daily-shot video footage from the confines of their RV. And if that wasn't enough, they delivered daily uploads of photos, observations, wise-cracks and other tasty tidbits onto a specially created Web site, www.turkel.info/mississippi/ that will serves as a documentary of the tour.
The members of the 2004 TURKEL Mississippi Gulf Coast or Bust RV Adventure Tour are:
- Bruce Turkel
(Owner, Executive Creative Director and Blues Harmonicist) - Danny Turkel
(Son and Gopher Extraordinaire) - Soren Thieleman
(Newly-Hitched Nordic Art Director Guy) - Greg Wheeler
(Serial Monogamist Writer Guy) - Cesar Cintron
(Techy Web Guru-All Things Computerish Guy)
Please visit www.turkel.info/mississippi/ to see the tour movie and journal.
For more information, contact:
Marlisa Shapiro
public relations, TURKEL at 305-476-3516
Jeanne Sullivan
assoc. VP, media relations, GMCVB at 305-539-3084 / cell: 305-401-3636
link to press release
Subscribe to:
Posts (Atom)
