TURKEL Receives WEN’S 2008 Founder's Award

TURKEL RECEIVES WOMEN EMERGENCY NETWORK’S 2008 FOUNDERS’ AWARD
Agency develops campaign that raises awareness for emergency contraception

MIAMI- TURKEL (www.turkel.info) has been voted the recipient of the Women’s Emergency Network’s (WEN) 2008 Founders’ Award for their extraordinary pro bono campaign raising awareness for the organization’s emergency contraception coalition. WEN’s Founder’s Award celebrates those who protect and promote the welfare of women and girls in the community. In accepting the Founder’s Award, TURKEL will join the company of Janet Reno, Robert Steinback, Gloria Steinem, Jim Morin, Debbie Wasserman-Schultz and other esteemed women and men.

TURKEL developed an awareness campaign that educates women on emergency contraception as an option for pregnancy prevention following an act of unprotected sex. The ad features the familiar image of a fire alarm, with the alarm button replaced by the emergency contraception tablet. It has run as billboards, bus posters, and guerilla postings in night clubs, hair salons and laundromats. “

In the three months following our multi-media EC [emergency contraception] awareness blast, hits to www.ecnow.org increased over 2,000% compared to the previous three months,” said Carol Cohan, executive director of WEN. The campaign continues with additional funding to expand the guerilla marketing aspect. WEN is dedicated to the reproductive freedom of indigent and low income women and girls facing a crisis pregnancy in Miami-Dade, Broward and Monroe Counties.

The organization makes sure that these women, like those who are more affluent, have access to the full range of reproductive choices. Accordingly, WEN provides unbiased counseling to help them understand their options and sort through their feelings, referrals to needed medical and social services, and the tools to prevent future unwanted pregnancy and sexually transmitted infection.

Founded in 1983, TURKEL specializes in travel and tourism marketing, branding and advertising. The agency’s goal is to create innovative, compelling brand communications that inspire people to get out and see the world. TURKEL’s clients include DMAI (Destination Marketing Association International), Government of Puerto Rico, Greater Miami Convention & Visitors Bureau, and Kissimmee Convention & Visitors Bureau. For more information, contact Marlisa Shapiro, public relations, TURKEL at 305-476-3516. Email: mshapiro@turkel.info, or Carol Cohan, executive director, Women’s Emergency Network at 305-446-1910. Email: carol.cohan@gmail.com.