The Biology Of A Ballot
MIAMI (CBS4) ― You may be born a Democrat or a Republican. It may sound a bit extreme, but new research shows that your DNA may have affect how you vote, and both candidates are using that to target you.
"Republican Party. How can I help you," answered Raquel Zuniga, who had control of the phones at McCain headquarters in Doral Monday Afternoon.
"Biologically, I know how to feel," she told CBS4's Jorge Estevez, when she talked about her support for John McCain.
"Here is your list," said Jacqui Colyer, a volunteer for Barak Obama's Campaign in Liberty City. "I have always been a liberal voter that is just the nature of who I am," said Colyer to CBS4's Jorge Estevez.
And nature may play a role in how both ladies will vote on Election Day. A new study showed conservatives respond to messages of fear, and liberals respond to messages of hope. The study showed people could have been born that way, and campaigns are using that information when they make their advertising campaigns.
Some Democratic ads focus on hope and change. "People who are hopeful and optimistic are making the world a better place for everybody," said Bruce Turkel, an advertising executive who owns his own agency in Coral Gables.
In order to make it a better place, people will vote for that Democratic candidate who brings about hope.
Some Republican ads focus on fear and change. So why does fear work for Republicans?
"They are protectionists. They are afraid of things therefore they want to control them," said Turkel.
The way they control them is by voting for that Republican candidate.
Sometimes it works.
"What I look for is a person who has concrete solutions but also talks about hope," said Colyer, our democratic voter.
And sometimes it doesn't. "I made up my mind a long time, so the advertisement really hasn't change my mind any," said Zuniga, our Republican voter. So conservative or liberal--fear or hope-- you could think about why you vote. or just go out and do it on election day.
via CBS4 News
